OUR STORY

Ming Veevers Carter’s (left) journey began in the Seychelles, where a childhood spent gathering island blossoms laid the foundation for her evocative, nature-led design philosophy. This heritage of discovery is now distilled within our London design studio, founded in 1985, a creative powerhouse where botanical artistry meets architectural scale.

The studio’s vision is led by Managing Director Joanna Rhodes (right). Bringing an artist’s eye and an eminent history in luxury events, Joanna ensures the Veevers Carter standard remains one of uncompromising excellence. Together, they helm a collective that transforms floral design into a truly immersive experience.

OUR ARTISTRY

Flowers are the heartbeat of an event. It is their ephemeral beauty and fleeting freshness that truly bring a space to life, inviting guests to pause and savour the moment.

We don’t just arrange; we create. With a naturalistic approach that leans heavily into seasonal British-grown blooms, our installations often share more in common with fine art than traditional floristry. From the highly conceptual to the breathtakingly real, our creative team is adept at transforming prestigious spaces into immersive, imaginative worlds.

SERVICES

[01] CREATIVE VISION & VISUAL ARTISTRY
We act as your lead creative partner, translating floral dreams into beautifully illustrated proposals and sensory mood boards that define the very soul of your event.

[02] LANDMARK ACCESS
As an experienced trusted partner to London’s most
storied landmarks we navigate the intricate logistical and heritage requirements of these iconic spaces with effortless precision.

[03] THE STUDIO & CUSTOM COMMISSIONS
We don’t just decorate spaces; we build them. From hand-painted scenic backdrops to sculptural armatures designed in-house, our studio can create the structural elements that transform a room into a complete environment.

[04] CURATED STYLING & PROP HIRE
Design is found in the details. Beyond our floral work, we offer an edited collection of high-end furniture and decorative styling objects, ensuring every tactile element is in perfect alignment with your vision.

[05] SEAMLESS PROJECT MANAGEMENT
From your first private sample session to the final installation, our team handles the complex logistics with quiet precision. We manage the intricacies behind the scenes, leaving you free to simply be present in the moment.

A COLLECTIVE OF FLORAL ARTISTS

The Veevers Carter Creative Team are a passionate collective of planners, designers, florists and artists working collaboratively to tell your story.

Each member of our team brings a unique background and perspective, but we all share the same unwavering passion for orchestrating breathtaking events.

  • MARITA WAI

    HEAD OF STYLING & FLORISTRY

  • KELLY SLUMAN

    HEAD OF OPERATIONS

  • YERODIN MOXAM

    JUNIOR PRODUCTION MANAGER

  • CLARE JACKSON

    LEAD FLORAL DESIGNER

  • REBECCA MILLARD

    SENIOR FLORAL DESIGNER

  • PAULINE JESTIN

    FLORAL DESIGNER

  • HELAINE GURGEL

    FLORAL BUYER

  • RACHEL TUCKER

    SENIOR PROJECT MANAGER

  • CHARLIE MEAD

    TRANSPORT & LOGISTICS

  • KATY HERBERT-LAMBEA

    FLORAL STUDIO MANAGER

  • JOANNA RHODES

    MANAGING DIRECTOR

  • MING VEEVERS CARTER

    FOUNDER